Google has hundreds of ranking factors with signals that can change daily, weekly, monthly or yearly to help it work out where your page ranks in comparison to other competing pages in SERPs. You will not ever find every ranking factor. Many ranking factors are on-page or on-site and others are off-page or off-site. Some ranking factors are based on where you are, or what you have searched for before.
Google SEO Ranking FactorsHere are some Google SEO ranking factors to get more traffic on your website.
- If you are just starting out, don’t think you can fool Google about everything all the time. Google has VERY probably seen your tactics before. So, it’s best to keep your plan simple. GET RELEVANT. GET REPUTABLE. Aim for a healthy, satisfying visitor experience. If you are just starting out – you may as well learn how to do it within Google Webmaster Guidelines first. Make a decision, early, if you are going to follow Google’s guidelines, or not, and stick to it. Don’t be caught in the middle with an important project. Do not always follow the herd.
- If your aim is to deceive visitors from Google, in any way, Google is not your friend. Google is hardly your friend at any rate – but you don’t want it as your enemy. Google will send you lots of free traffic though if you manage to get to the top of search results, so perhaps they are not all that bad.
- A lot of optimization techniques that are effective in boosting sites rankings in Google are against Google’s guidelines. For example many links that may have once promoted you to the top of Google, may, in fact, today be hurting your site and its ability to rank high in Google. Keyword stuffing might be holding your page back…. You must be smart, and cautious, when it comes to building links to your site in a manner that Google *hopefully* won’t have too much trouble with, in the FUTURE. Because they will punish you in the future.
- Don’t expect to rank number 1 in any niche for a competitive without a lot of investment, work. Don’t expect results overnight. Expecting too much too fast might get you in trouble with the spam team.
- You don’t pay anything to get into Google, Yahoo or Bing natural, or free listings. It’s common for the major search engines to find your website pretty quickly by themselves within a few days. This is made so much easier if your cms actually ‘pings’ search engines when you update content (via XML sitemaps or RSS for instance).
- To be listed and rank high in Google and other search engines, you really should consider and mostly abide by search engine rules and official guidelines for inclusion. With experience and a lot of observation, you can learn which rules can be bent, and which tactics are short term and perhaps, should be avoided.
- Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. backlinks (links from other websites – trump every other signal.)
- I’ve always thought if you are serious about ranking – do so with ORIGINAL COPY. It’s clear – search engines reward good content it hasn’t found before. It indexes it blisteringly fast, for a start (within a second, if your website isn’t penalised!). So – make sure each of your pages has enough text content you have written specifically for that page – and you won’t need to jump through hoops to get it ranking.
- If you have original, quality content on a site, you also have a chance of generating inbound quality links (IBL). If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favors diversity in its results. If you have original content of sufficient quality on your site, you can then let authority websites – those with online business authority – know about it, and they might link to you – this is called a quality backlink.
- Search engines need to understand that ‘a link is a link’ that can be trusted. Links can be designed to be ignored by search engines with the rel nofollow attribute.
- Search engines can also find your site by other websites linking to it. You can also submit your site to search engines direct, but I haven’t submitted any site to a search engine in the last ten years – you probably don’t need to do that. If you have a new site, I would immediately register it with Google Webmaster Tools these days.
- Google and Bing use a crawler (Google bot and Bing bot) that spiders the web looking for new links to find. These bots might find a link to your homepage somewhere on the web and then crawl and index the pages of your site if all your pages are linked together. If your website has an XML sitemap, for instance, Google will use that to include that content in its index. An XML sitemap is inclusive, not exclusive Google will crawl and index every single page on your site – even pages out with an XML sitemap.
- Many think Google will not allow new websites to rank well for competitive terms until the web address “ages” and acquires “trust” in Google – I think this depends on the quality of the incoming links. Sometimes your site will rank high for a while then disappears for months. A “honeymoon period” to give you a taste of Google traffic, no doubt.
- Google WILL classify your site when it crawls and indexes your site – and this classification can have a drastic effect on your rankings – it’s important for Google to work out what your ultimate intent is – do you want to be classified as an affiliate site made ‘just for Google’, a domain holding page or a small business website with a real purpose? Ensure you don’t confuse Google by being explicit with all the signals you can – to show on your website you are a real business, and your intent is genuine – and even more importantly today – focus on satisfying a visitor.